With a beautiful climate and good infrastructure,
Barbados is the ideal Tourist destination, if there is such
a thing. However, the BLP through a number of misguided policies
is killing the goose that lays the golden egg. For example,
the imposition of a 7.5% VAT on accommodation to replace the
5% hotel and restaurant tax. This was a major error.
is to be revived to become the main economic engine of this
country once again many things need to be done urgently.
into three main categories.
re-organisation of the management structure of the Industry.
a more profitable environment in order to encourage investment
in the further development and expansion of the Industry.
up to the slogan that "Tourism is Everybody's Business'
so that more nationals are involved in, and benefit from
this very important Sector.
we hear so much about this era of globalization the present
organization of the administration of tourism does not measure
to the current market demands the only exceptions being important
sounding titles and "Lotto" salaries.
leadership has no more qualifications or hands-on experience
in tourism than did the first manager of the Board and is
consequently given no more responsibility. This vital industry
needs qualified, experienced management.
Ministry will promote investment, seek to develop airline
and cruise ship services and liaise with other Ministries
and Departments on matters of concern which impinge on the
hospitality industry such as crime, garbage, beach access
and the environment generally, statistics, laws, regulations
DLP Government will appoint a Director General of Tourism
with full authority subject only to the policy directives
of the Minister and the general concurrence of the Board
of Directors of which he/she will be Chairperson.
attention will be paid in future to training young Barbadians
so that they may be qualified to take responsibility for
the future professional management of the industry.
a DLP government the Minister will set policy but will not
seek to micro-manage the industry.
effort will be made to encourage investment by cutting red
tape and establishing One-Stop facilitation. At the same
time smaller businesses, which provide ancillary services
in tourism, will mainly be reserved for local investors.
Board of Directors will be representative of all the major
players in the Industry. Board Members will act as Chairpersons
of specialist Committees to advise the CEO on specific interests
this management structure there will be a unit of qualified
persons charged with responsibility for product quality
and product development. Product quality means ensuring
the highest standards in every respect and the elimination
of negatives. Product development means creating events
and situations, which would enhance the enjoyment of a visitor's
stay in the island.
Product Quality & Development unit will also pay particular
attention to things such as: noise pollution, the strict
enforcement of water sports regulations for the protection
of both locals and visitors and the signposting of roads,
villages, plantations and Parish boundaries.
aspects of tourism training will be the responsibility of
a Director of Training within the structure. Training will
of all kinds within both the public and private sectors.
appreciation and understanding of the importance of
Tourism to the entire community.
of the history of the country, flora and fauna and the
functioning of Government.
MARKETING THE PRODUCT
of the industry must include all elements of the Industry
working within co-operative, coordinated campaigns.
will no longer be 'pitched' at the upper end of the market
alone - which can usually afford to take care of itself -
but at the total product offered. Barbados has something to
suit everyone's taste and everyone's pocket.
Hospitality in which people offer visitors accommodation
within their homes will be encouraged. Homeowners will be
assisted by incentives to comply with the required standards.
The fundamental aim will be to offer value for money and
ensure satisfied customers.
must reposition itself in the world market by staying in
the forefront of modern technology in its marketing thrusts.
To put it simply, we must just be a click away.
sales representatives will be employed in the overseas offices
with on-the-job training and provided with a system of sales
programme aimed at converting cruise ship passengers into
long stay visitors will be implemented with the establishment
of a chattel house information booth at the passenger entrance
to the Port Complex.
booth will offer information on the full range of products
and will feature a continuing slide and video presentation
of Hotels and Attractions.
will be given to artists and crafts people both in the production
and marketing of quality indigenous products.
former Harbour Police will be re-established as a special
Tourism Police unit, within the Force, to police the tourist
Permits in the Tourism Sector will be subject to stricter
controls and requirements.
receptions at the residence of the Prime Minister will be
re-introduced. These would afford visitors an opportunity
to interact with a wide cross-section of the local and tourism
communities including students from Schools, the Community
College, Polytechnic and University who are pursuing careers
National Trust Open House programme, the Nature Walks programme
and the Gardens programme will be promoted as part of our
heritage and eco-tourism package.
will be given to "Quality Tourism for the Caribbean"
the C.T.O. "Caribbean Blue Flag" campaign and
the UNESCO "World Heritage Global Strategy Plan".
support for these plans, we will erect at Oistins, a monument
to mark the importance of the Treaty of Oistins/Charter
of Barbados in 1652 with particular reference to its subsequent
contribution to the American Declaration of Independence
on July 4th, 1775.
Tourism with the establishment of Spas particularly in the
parishes of St. John, St. Joseph and St. Andrew will be
of health spas specifically for post-operative care, post
plastic surgery recuperation, constant care for the elderly
or debilitated persons and drug and other addiction rehabilitation
centers will be supported though financial incentives.
sanitary public facilities will be provided in Bridgetown,
Speightstown and Oistins.
A FAIR SHARE FOR TOURISM
lower-tax regime and specifically the reduction in corporation
tax will be of tremendous benefit to this sector.
workers will benefit from the DLP's lower income tax package
but more specifically the first $5,000 of their overtime
will be tax free.
reduction of VAT on food to 10% will be of benefit to the
hotel and restaurant sector.
Democratic Labour Party Ministry of Tourism will welcome
and encourage innovative initiatives from all citizens and
players in the industry. After all, Tourism is everybody's
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